Photography is a visual communication that can be more influential than words. The greatest photography campaigns tell a story. They show life from a different perspective. They capture a beauty that was unseen and put it on a stage for the world to see. Advertising and commercial photography is more than just showing off a product or a service. It’s about capturing the spirit of the company and their brand. A photo can be used to show a client or the community the position of a product or service. The company is no longer faceless which can create relatability and encourage community engagement.